In addition to his informal role as enthusiastic mentor to generations of type designers, Ed was integral to the establishment of the International Typeface Corporation, the first independent licensing company for type designers, and was partner with Herb Lubalin in the development of U&lc, lTC’s award-winning magazine. However, his contribution to the type community went far beyond designing. In 1962, he joined Photo-Lettering Inc.as typographic design director, and ultimately became its Vice President/Creative Director. According to his wife of 38 years, Elisa, he was once named the #3 sideman/drummer in America in a poll in Metronome magazine.Įd later attended the Workshop School of Advertising Art on the GI Bill, and from there began designing and art directing. It is with sadness that we say goodbye to our dear friend, TDC Medalist and former President, Ed Benguiat, who died on October 15, at age 92.Įd was the designer of over 600 typefaces, including Tiffany, Bookman, Panache, Souvenir, Edwardian Script, and the eponymous Benguiat and Benguiat Gothic, as well as countless logotypes, for films like Planet of the Apes, Super Fly, and Guns of Navarone, and designs or redesigns for Esquire, The New York Times, Playboy, McCall’s, Reader’s Digest, Photography, Look, Sports Illustrated, The Star-Ledger, The San Diego Tribune, AT&T, A&E, Coke, Estée Lauder, Ford and many more.īorn in Brooklyn, Ed earned a BA degree in Music, and was, at one time a successful progressive jazz percussionist, playing with the likes of Stan Kenton and Woody Herman on 52nd Street, then called “Swing Street” in New York City.

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